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Design Systems
Use AI to remove the creative block we all get from time to time, get inspired, build on your own design systems.

Design Systems & AI
Break through creative blocks and discover how AI can help you create cohesive design systems for your web projects.
Learn How It Works →Design Systems with AI
Break through creative blocks with AI-powered design inspiration
Design Systems in Agency Genius
A design system is a guide of clear standards that make up the look and feel of a website. It's your single source of truth for what things should be tied back to, ensuring consistency across your project.
Sometimes as designers, we can hit a creative brick wall and it helps to ask peers and colleagues for their thoughts. In an AI world, AI can help there as well. We use this on all projects now - even if we're happy with the initial design system we come up with, we use it as a way to stress test and get a second opinion on what could look good.
Using Design System Prompts
The design systems below include prompts that you can copy and paste into your AI conversations. First, describe your project in natural language - the industry, personas, any specific requirements like brand colors or fonts. Then add the design system prompt at the bottom of your message. The prompt provides the structure for what the AI should output, while your context gives it the specifics.
What You'll Get
The purpose of a design system is really to give you a running start. The output will provide font sizes, font families (whether Google API fonts or custom), color palettes, and styling guidelines. You can give it as little or as much detail about the project as you want - you'll see in our examples that some are clearly less involved while others are more detailed.
One of the best things about this approach is that you can get it to generate lorem ipsum or actually create content within the design system. And because it's part of the AI chat, you can message back and iterate on things you don't particularly like.
Use Design Systems When Creating AI Components
When it comes to creating custom components with AI going forward, you can take the design system you're happy with and use it in the prompt. Simply say "this is my design system" and ask it to create components following these guidelines. With very little effort, you'll have everything looking consistent. You can go as subtle or as bold as you like.
Try It Yourself
Give it a go and create your own design systems. If you discover something particularly interesting, feel free to share it with the Slack community - but there's no pressure. The goal is to experiment and find what works for your projects.
Sample Design System Prompt
Add this prompt after describing your business context and requirements:
Browse our collection of AI-generated design systems below.
Brutalist
Raw, unapologetic design. Bold typography, harsh angles, and high-contrast colors that demand attention.
TYPOGRAPHY
HIERARCHY
BRUTALIST
DISRUPTION
RAW TYPOGRAPHY
UNAPOLOGETIC HEADERS
BREAK THE GRID
ASYMMETRIC POWER
OFFSET EVERYTHING
No polish. No perfection. Just raw, in-your-face messaging that forces attention. Asymmetry is the new symmetry. Chaos is the new order. Every element fights for dominance in the visual hierarchy.
OFFSET SHADOW BLOCK
Depth without gradients. Impact without subtlety. Every element fights for attention — and wins.
OVERWHELMING TEXT
Hidden messages. Rotated elements. Nothing sits where it should. Everything demands a second look.
ANGULAR CUTS
Clip paths that break the grid. Shapes that shouldn't exist. Design that refuses to be ignored.
ASYMMETRIC POWER
Balance is overrated. Perfect alignment is boring. This is design that leans into the chaos.
Offset grids.
Broken rules.
Pure impact.
Modern Minimalist
Sophisticated simplicity. Clean lines, generous whitespace, and subtle accent colors that speak louder than words.
Experience Britain's Heritage.
Privately. Perfectly.
A design system that whispers sophistication. Perfect for luxury brands, professional services, and businesses that understand the power of restraint.
Typography Scale
Elegant Headlines
Refined Subheadings
Structured Sections
Component Headers
Meta Information
Supporting Text
Thoughtful typography creates hierarchy without shouting. Each element has purpose, each weight carries meaning. This is design that respects both content and reader.
Color Palette
Components
Three button variations that maintain visual hierarchy through subtle design choices.
Data visualization that lets numbers speak for themselves.
Minimal grid with 2px gaps creates subtle separation without heavy borders.
Perfect For
This design system excels in contexts where sophistication matters more than spectacle.
Luxury Brands
High-end products and services that communicate quality through restraint.
Professional Services
Law firms, consultancies, and agencies that value credibility and trust.
Cultural Institutions
Museums, galleries, and heritage sites that need timeless design.
Architecture Firms
Studios where the work speaks louder than the website design.
Premium Travel
Boutique hotels and exclusive experiences that promise refinement.
Financial Services
Wealth management and investment firms building long-term relationships.
Design Principles
Generous Whitespace
Space is not empty—it's full of possibility. Every element breathes, creating focus through isolation.
Purposeful Accent
The golden accent appears sparingly, making each instance meaningful and drawing the eye exactly where intended.
Typographic Hierarchy
Weight and size create clear information architecture without relying on color or decoration.
Subtle Animation
Micro-interactions that feel natural, not novel. Movement serves function, not fashion.
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